As an experts in paints and coatings, Nippon Paint is committed to beautifying urban landscapes and continuously creating excellent products to enhance people's quality of life. Nippon Paint's scientists, chemists, and technical experts are dedicated to researching paint technology to protect and enhance the environment. The company invests in technological and product innovation, offering high-performance green products and driving research and development forward. Serving various customers, from individual households to large corporations and government projects, Nippon Paint strives to provide durable coatings, improve weather resistance, and emphasize innovation.
The advertising goals aim to boost sales and expand market share for the company. The campaign solution revolves around highlighting three key benefits: sun-proof, rainproof, and anti-fungus. Ultimately, my choice for visual representation in the campaign includes ice cream, an umbrella, and a dishwashing sponge.
